NAB Show returns to Las Vegas April 3–7, 2027, with exhibits running April 4–7, at the Las Vegas Convention Center.
The annual flagship event is the principal global gathering for the media, entertainment, and broadcast technology industries, covering the full content lifecycle from production and post to distribution and monetization. The 2026 Las Vegas edition featured more than 1,100 exhibitors, over 530 conference sessions, and attendance from roughly 75 professional sports teams, 22 leagues, and a content creator segment that grew 140% year over year — trends expected to carry forward into 2027.
Key focus areas include artificial intelligence, cloud workflows, the creator economy, sports media technology, and enterprise video.
A Canon EOS Cinema camera mounted on a fluid head tripod takes center stage on the NAB Show floor, with a white-shirted crew member — badge lanyard visible — positioned at the eyepiece. The rig is fitted with what appears to be a Canon EF 24-70mm f/2.8 zoom and carries additional accessories on a top-mounted plate, cables routed for a live or monitored feed. The blurred convention floor stretches behind him, the controlled chaos of a working trade show in full session.