Merkle to Demo Advanced Analytics and Measurement Solution at Tableau Conference 2019
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, will be showcasing Archie – Merkle’s centralized analytics platform – at Tableau Conference, taking place in Las Vegas November 12-15, 2019. As a Tableau Conference sponsor, Merkle is recognized for its value as a strategic arm for data scientists and analysts leveraging core capabilities to solve common pain points, such as KPI roadmaps, stakeholder engagement, measurement, and data management.
“As an alliance partner, we have long recognized Tableau as a best-in-class data visualization and reporting platform,” said Alex Yoder, executive vice president, analytics at Merkle. “Merkle Analytics uses Tableau for the centralized delivery of our marketing measurement services as part of a broader reporting and analytics environment we call Archie.”
During the data-focused conference, Merkle will be in Data Village at Kiosk #17, demonstrating solutions including Archie, as well as the public cloud-based marketing data management solution, Rapid Audience Layer (RAL).
Merkle will also be hosting a hospitality luncheon for interested Tableau Conference attendees on Wednesday, November 13: Marketing Measurement Meetup; Navigating the “Gotchas” of Marketing Measurement! In this rapid-fire session, Merkle executives will be sharing insights for navigating common struggles around how marketing efforts are performing and improving on results. Topics include consolidating marketing data, detecting insights, and implementing a single source of truth quickly, securely, and accurately.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000 employees, Merkle is headquartered in Columbia, Maryland, with 22 additional offices in the US and 36 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.