CreatorIQ Connect returns for a fourth year on October 13 in Los Angeles, with YouTube signed on as presenting sponsor for this edition. Organizers expect more than 1,000 marketing leaders to attend, making it one of the larger single-day gatherings focused specifically on creator and influencer marketing.
The event has grown into one of the main gathering points for enterprise creator marketing, the corner of the advertising industry where large brands manage relationships with influencers and content creators at scale rather than through one-off deals. Brand and agency teams use the day to compare notes on how creator spending fits into broader advertising budgets, a question that has gotten more complicated as creator marketing has moved from an experimental line item to a core part of many companies’ media plans.
Past editions have leaned heavily on measurement and return on investment, topics that came up repeatedly as brands pushed to prove creator campaigns could be tracked with the same rigor as other paid media channels. This year’s agenda is expected to spend more time on AI’s growing role in creator marketing, both in how brands discover and vet creators to work with and in how they manage brand safety as AI tools make it easier to generate and distribute content quickly.
CreatorIQ runs the event alongside its core business, a software platform that brands and agencies use to manage creator partnerships, payments, and campaign reporting at scale. Holding Connect in Los Angeles keeps the event close to a large share of the creator economy’s talent and agency base.